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3/2/2021

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Taking our customers on a 3D journey at ISH 2021

Against the backdrop of the COVID-19 pandemic, ISH 2021, the leading global HVAC industry event in Frankfurt, has shifted online for the first time. And we’ll be ‘there’ – with an interactive 3D experience showcasing how we’re helping the energy transition become a reality.

The international trade fair is taking place online from 22 to 26 March, linking exhibitors, visitors, experts and journalists through a full programme of events. Rising to the digital challenge, we’ve taken the opportunity to tell the story behind our latest innovations and smart solutions in a completely new way.

Bertrand Schmitt, CEO of BDR Thermea, says: “Over the past year, in collaboration with our partners, we learned how to work safely and successfully through the pandemic. We were determined to connect with all our customers in a truly engaging and meaningful way, sharing – through a virtual concept – all the benefits they will find in our brands, products and services.”

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"We were determined to connect with all our customers in a truly engaging and meaningful way"

Bertrand Schmitt | CEO BDR Thermea Group

Next-level innovations 

At the centre of the digital experience are Brötje and Remeha, with their strong presence in the German market. Each is brought to life in their own 3D environment. Baxi and De Dietrich will also be present as part of the broader BDR Thermea Group experience. 
We have a lot to talk about this year: from the latest developments in heat pumps and fuel cells to hybrid solutions and hydrogen innovations. At the previous edition of ISH, we showcased our ground-breaking pure hydrogen boiler. This year, we’re revealing our next-level innovations in hydrogen, with our pure hydrogen boiler at the centre of our offering. The spotlight will also be on some of our real-life trials and applications that are paving the way for hydrogen as a future energy carrier. 
 

Digital storytelling

The 3D world at ISH 2021 features storytelling ‘vignettes’ that reveal all there is to know about our products, services and innovations. With the click of a mouse, visitors can look around, move back and forth, and interact with our products.

We will also offer our virtual visitors access to live studio experiences, featuring a programme of talks and presentations about key themes relating to how our brands, products and services plug into the energy transition.

For free access to our immersive experience, register here. You’ll receive an email when ISH 2021 opens, giving you direct access to our digital booth. 

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You can find our head office at:


Kanaal Zuid 106 | 7332 BD Apeldoorn | The Netherlands

© BDR Thermea Group 2020

© BDR Thermea Group 2020