Midea and BDR Thermea reach strategic cooperation agreements in China
Foshan / Apeldoorn, 12 May, 2025
BDR Thermea Group, a leading provider of smart indoor climate solutions, has signed several strategic cooperation agreements with Midea Group, an international tech-leading company.
BDR Thermea China currently serves the domestic market through four brands: Baxi, De Dietrich, Chappee, and Brötje. Under the agreement:
- Midea is to acquire BDR Thermea China’s existing business including manufacturing, sales operations and the relevant technologies.
- As part of a brand licensing agreement, Midea will continue to use Baxi, De Dietrich, Chappee, and Brötje, to extend its brand portfolios exclusively for China.
- BDR Thermea Group will retain a scaled-down operation in China focused on global strategic sourcing.
- Midea will supply boiler products and related service to BDR Thermea for various markets post-acquisition.
This partnership aims to advance energy efficiency, enhance residential comfort, and contribute to improving quality of life amid the challenges of global warming.
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About Midea Group
The Midea Group, with the vision of “bringing great innovations to life”, has upheld the philosophy of creating a better life through technology since its establishment. Based on 57 years’ of development, Midea has evolved into an international tech-leading company which specializes in six major businesses including Smart Home Business, Industrial Technologies, Building Technologies, Robotics &Automation, Midea Medical and Annto Logistics. Over the past 10 years, nearly 100 billion yuan has been invested in R&D, with 38 R&D centers and 44 major production bases in the world. At present, Midea’s products and services have served more than 500 million customers in over 200 countries and regions. It further forms a brand matrix covering Midea, Little Swan, Toshiba, WAHIN, COLMO, Clivet, Eureka, KUKA, GMCC, Welling, LINVOL, and Wandong. www.midea-group.com
*In case of questions about this announcement, please contact Dorien Souman via dorien.souman@bdrthermea.com